Digital Marketing

Program Overview

Digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time. In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of enlightened consumer has posing new challenges as well as opportunities for marketing. What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting.

To truly harness the potential of digital marketing and effectively leverage its impact on consumers, we need to have strong foundations in Digital Marketing. Graduate Management Trainee Program (GMTP) with specialization in Digital Marketing focuses on; exploring the emerging tools offered by internet, access the realm of social media, understand and estimate the mind-set of online consumer, design tools to enhance consumer online experiences, monitor, evaluate and iterate traffic-building activities for marketers, evaluate internet-marketing metrics and identify KPI, intergrade the digital marketing and traditional marketing efforts, benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics, extracting consumer DNA and aid decision making in marketing.

Professional Learnings
  • Digital Marketing Overview
  • Search Engine Optimization & Advertising
  • Social Media Marketing
  • E-mail & Mobile Marketing
  • Web Analytics
  • Ecommerce Marketing
  • Lead Generation for Business
  • Creating Digital Marketing Strategy
  • Affiliate Marketing
  • Ad sense, Blogging & Micro Blogging, Pod cast & Youtube
  • Online Reputation Management

Career Avenues
  • Digital Media
  • Organic Value Creators / SEO Specialists
  • Social Media Optimizer/Specialist
  • Campaign Management
  • Interactive Technology
  • Business/Marketing Strategy
  • Digital Marketing

Top Employers
  • Geekschip
  • Pinstrom
  • TechSh
  • Reprise
  • JWT
  • McCann
  • RGA
  • iProspect India
  • Wetconsult
  • Phonethics
  • Blogworks
  • BCWebWise
  • Magnon
  • Webisdom
  • Ignitee
  • Maxus are amongst few

Program Eligibility : Bachelor's Degree or equivalent in any discipline. Final year student can also apply.
Program Duration: 6 Months
Program Fee : INR 1,50,000/-